coke 2012
This coke commercial is animated with pandas as the main characters. The tone of the commercial is happy and welcoming. They are promoting the glass coke cans, targeting all audience but specifically children. The animated pandas get the attention of the kids, so that they will remember the coke bottle. There isn't a lot of dialogue just the background music giving the suspense of the commercial.
Papa Johns
The papa john commercial takes place in the dallas cowboys locker room. The tone is focused on humor and grabbing the attention from the audience. There is a narrator that speaks the dialogue, and the coach of the cowboys is the target of attention. Papa john solves the problem of the players being down from loosing, so the amazing pizza gets the team going.
Sprint
This sprint commercial is based on kids to create the smiling and happy tone. Its humorous for adults, and grabs kids attention as well. They make an ordinary young girl who still is in grammar school, talk about data plan and the actual products sprint is advertising. They solve the issue of having a data dilemma by offering free data usage and great features about sprint.
Macbook
The tone is pretty laid back and calm. There is a narrator that speaks while the animated macbook is spinning around while he explains the great features it has. Apple solves the problem of having a energy efficient laptop that is environmentally friendly. The audience is more focused towards business and older people that can afford this product on their own.
Ups Logistics
This is a great commercial that represents their company in a very hardworking and friendly way. In almost every seen workers are shaking each-others hands and every ups employee has a smile on their face. They mix animation with reality, and show how they work together al throughout the world; while shipping your packages at a fast responsible rate. They target all ages of people, considering many individuals ship items to each other constantly.
